Madison Reed launched “The Future of Hair Color Is Here,” the brand’s first-ever omnichannel campaign designed to fuel its next phase of growth and awareness.

The campaign rolls out during International Women’s Month and spotlights how Founder and CEO Amy Errett challenged outdated industry standards that forced a tradeoff between results, convenience, and ingredient transparency.

Debuting across Madison Reed’s digital and social channels, its Hair Color Bars nationwide, and national CTV and radio, the campaign challenges the status quo. 

The creative reinforces a new standard for salon-quality hair color made without harsh ingredients — free of ammonia, parabens, resorcinol, PPD, phthalates, gluten, SLS, and titanium dioxide — and designed to meet women where and how they choose to color. 

Madison Reed CEO and Founder Amy Errett said,

“Most women will color their hair every few weeks for more than 30 years, yet the category has been largely overlooked. For too long, women had to choose between harsh, uninspiring boxed color or expensive salon visits, both without transparency into the ingredients they were putting on their hair. I founded Madison Reed because I believed women deserved better — better ingredients and better results — and set out to transform every part of the hair color experience.”

The campaign brings together the brand’s disruptive female-founding story, groundbreaking product innovation, and omnichannel model under one unifying idea: Madison Reed’s commitment to unleashing women’s unstoppable confidence has redefined the future of hair color.

Bringing the campaign to life, Errett will join the “Innovation & Impact: Female Leaders Transforming Legacy Industries” panel at the Rivian Electric Roadhouse. 

She will speak on the brand’s AI leadership at Inc. Founders House in Austin on March 15, followed by a conversation with the Chief and women leaders at The Chief Suite on March 16. 

Madison Reed is also mobilizing its platform in women’s sports through social activations championing unapologetic confidence through partnerships with the University of Connecticut Athletics and a roster of elite women athletes.

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